{"title":"What's New","description":"","products":[{"product_id":"primal-balm","title":"Primal Balm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor dry skin that needs more than another lotion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePrimal Balm is a simple, bison tallow balm made for face, body, rough patches, and anywhere regular moisturizer disappears too fast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost creams feel good for a few minutes, then leave your skin dry again. Primal Balm gives skin a richer, longer-lasting layer of comfort, leaving it feeling softer, smoother, and more protected without a long ingredient list.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo added fragrance. No water. No filler oils. No complicated actives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust simple skin fuel for dry skin that wants something richer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlberta winter tested and approved, so you know it won’t let you down when your skin actually needs it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWarm a small amount between your fingers and apply anywhere skin feels dry, rough, tight, or neglected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e70g\/ 2.5oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Plain Ritual","offers":[{"title":"1x Balm","offer_id":48399086977246,"sku":"PRML1X","price":36.0,"currency_code":"USD","in_stock":true},{"title":"3x Balm","offer_id":48399087010014,"sku":"PRML2X","price":72.0,"currency_code":"USD","in_stock":true},{"title":"5x Balm","offer_id":48399087042782,"sku":"PRML3x","price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1447\/0878\/files\/heroweb.webp?v=1783232977"},{"product_id":"blue-hour-deodrant","title":"Blue Hour Deodrant","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor when natural deodorant lets you down by lunch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBlue Hour Deodorant was made for clean daily freshness without the burning, itching, or “I smell again already” feeling that comes with a lot of natural deodorants.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInstead of baking soda, it uses magnesium and zinc to help control odour while staying more comfortable on sensitive underarms. The stick glides on smoothly, without that rough, chalky drag, and leaves a soft blue lotus scent that smells fresh without being overpowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo baking soda. No aluminum. No synthetic fragrance. Just a smoother, more comfortable daily deodorant made for underarms that want to feel fresh without feeling irritated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply 2–3 swipes to clean, dry underarms and let it settle before dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e50g \/ 1.7oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Plain Ritual","offers":[{"title":"Single","offer_id":48399088025822,"sku":"BLHRD1","price":16.0,"currency_code":"USD","in_stock":true},{"title":"Duo","offer_id":48399088058590,"sku":"BLHRD2","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Trio","offer_id":48399088091358,"sku":"BLHRD3","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1447\/0878\/files\/9.jpg?v=1782877640"},{"product_id":"wild-rose-face-polish","title":"Wild Rose Face Polish","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor skin that looks dull, rough, or flat but doesn’t want a harsh scrub.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWild Rose Face Polish starts as a powder and turns creamy with water, giving skin a gentle polish without leaving it feeling tight, stripped, or scrubbed raw.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse it when your skin feels uneven, congested, or like it needs a reset, but you don’t want to overdo acids, actives, or rough exfoliants.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt leaves skin feeling fresh, smooth, and clean, not irritated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMix a small amount with water, massage gently onto damp skin, then rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e30g \/ 1oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Plain Ritual","offers":[{"title":"Default Title","offer_id":48399084388574,"sku":"WRLP","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1447\/0878\/files\/11.jpg?v=1782877640"}],"url":"https:\/\/plainritual.com\/collections\/whats-new.oembed","provider":"Plain Ritual","version":"1.0","type":"link"}